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The Joint Identification of Utility and Discount Functions From Stated Choice Data: An Application to Durable Goods Adoption
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Temporary promotions as a function of trade deals: A descriptive analysis (Working paper - Marketing Science Institute): Chevalier, Michel Marie: Amazon.com: Books
Selecting, evaluating, and updating prospects in direct mail marketing: Technical working paper (Report): Rao, Vithala R: Amazon.com: Books
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PDF) Unplanned Buying on Shopping Trips
PDF) Social Ties and User Generated Content: Evidence from an Online Social Network, INFORMS Marketing Science | Harikesh S. Nair - Academia.edu
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Fischer, Ahnkar, Clement (2005) Can a Late Mover Use International Market Entry Stratefy to Challenge the Pioneer Abstract
Marketing to Subsistence Consumers: Contemporary Methodologies and Initiatives Kelly L. Weidner University of Illinois at Chicag
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Services Marketing 13 Part Three Product Decisions. - ppt download
A schema unification model of brand extensions (Report / Marketing Science Institute): Bridges, Sheri: Amazon.com: Books
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Article-4 - Breadth and Depth of Awareness Brand awareness can be distinguished in terms - Building - Studocu
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