96.1 WEFM - The Weeknd named PUMA's Global Brand Ambassador Hot off the release of his two new tracks, “Starboy” and “False Alarm,” the singer announced the partnership with the athletic brand.
![Puma The Weeknd Parallel XO US 10.5 Limited STARBOY Triple Black 365039-02 | Clothing, Shoes & Accesso… | Mens boots fashion, Sneakers men fashion, Sneakers fashion Puma The Weeknd Parallel XO US 10.5 Limited STARBOY Triple Black 365039-02 | Clothing, Shoes & Accesso… | Mens boots fashion, Sneakers men fashion, Sneakers fashion](https://i.pinimg.com/originals/79/34/0c/79340c25bf0df785b3db5c5e3781f6ad.jpg)
Puma The Weeknd Parallel XO US 10.5 Limited STARBOY Triple Black 365039-02 | Clothing, Shoes & Accesso… | Mens boots fashion, Sneakers men fashion, Sneakers fashion
![The Weeknd's "Starboy" Mashed Up with the 'Stranger Things' Theme Song Proves 80s Nostalgia Isn't Dead The Weeknd's "Starboy" Mashed Up with the 'Stranger Things' Theme Song Proves 80s Nostalgia Isn't Dead](https://thump-images.vice.com/images/2017/02/08/the-weeknd-starboy-stranger-things-survive-mashup-body-image-1486592100.png?crop=1xw:0.9335732984293194xh;center,center&resize=1200:*)